“Perhaps the biggest benefits of working with Hubken is that when I call them, I speak with a friendly expert. They offer advice, aren’t afraid of telling us if we’re on the wrong track and have a speedy, can-do attitude. They have become invaluable in helping Electra to provide our clients with the very best learning solutions.”
Austin McKenzie, eLearning Delivery Manager, Electra Learning
Digital Marketing Executive
Electra Learning is a specialist software change and learning management organisation with offices in Aberdeen, Scotland and Calgary, Canada. The business focuses on supporting organisations within the energy sector, working with major clients such as Harbour Energy to design and deliver structured, scalable learning programmes.
Combining learning design expertise with enterprise LMS technology, Electra helps organisations implement effective training strategies that support compliance, capability development, and operational performance. Their work spans content creation, platform implementation, and ongoing learning support, enabling clients to deliver consistent and measurable training across large and often geographically dispersed workforces.
With a strong emphasis on quality, collaboration, and practical delivery, Electra enables organisations to move beyond fragmented training approaches and build more connected, data-driven learning environments.
Before implementing a dedicated LMS, Electra supported clients using a combination of in-house systems and standalone training content. Learners often had only basic access to materials, with limited structure or consistency.
As client needs evolved, Electra identified a clear opportunity to improve how learning was delivered and managed. Key challenges included:
Electra needed a modern LMS that could support scalable delivery, improve automation, and provide deeper insight into learner performance.
Electra partnered with Hubken to implement a robust, enterprise-grade Hubken LMS, designed to act as the central learning infrastructure for its major energy sector clients.
Intelligent Automation & Compliance:
The platform removes significant manual administration through automated self-registration and rule-based enrolment, ensuring learners are automatically placed onto the correct learning pathways. For the energy sector, this is particularly critical in managing ongoing compliance requirements, with automated recertification helping ensure training remains up to date with minimal manual oversight.
Bespoke, Multi-Client Scalability:
Using Hubken’s advanced branding and configuration capabilities, Electra is able to deliver fully customised learning environments for each client. This ensures a consistent, branded user experience while maintaining the flexibility to scale rapidly across multiple organisations and thousands of users—from 3,000 to 10,000 learners and beyond.
Seamless Blended Learning Delivery:
The platform integrates virtual seminar functionality and event management tools, enabling Electra to deliver structured, tutor-led training alongside digital learning content. This supports a blended learning model that maintains training continuity, improves accessibility, and allows large-scale coordination of live training sessions across dispersed workforces.
“Right from the first conversation with Hubken it was clear they shared our belief that the best working relationships are based on friendliness and rapport. They were likeable and listened with genuine interest to our story and our goals.”
Austin McKenzie
eLearning Delivery Manager, Electra Learning
By upgrading to the enterprise-grade Hubken LMS, Electra transformed their service delivery and achieved massive operational scale across their client base:
“Hubken not only demonstrated a wealth of knowledge but they were highly responsive, ensuring that we got fast and informed answers to the many questions we threw at them”
Austin McKenzie
eLearning Delivery Manager, Electra Learning
