“We needed a platform and a partner that was able to get us up and running as quickly as possible.”
Usman Ahmed, Head of Virtual Learning, HEE West Midlands

Digital Marketing Executive
Health Education England West Midlands (HEEWM) is part of the NHS responsible for educating and training the healthcare workforce across the region.
The organisation plays a critical role in ensuring clinicians and trainees receive high-quality, standardised education to support safe and effective patient care. During the COVID-19 pandemic, HEEWM led the rapid transition of postgraduate clinical training into a fully virtual environment to ensure continuity of mandatory education across surgical programmes.
The COVID-19 pandemic caused an immediate disruption to all face-to-face clinical teaching, which is a mandatory component of postgraduate medical training.
HEE West Midlands needed to rapidly adapt its delivery model while maintaining the quality and consistency of surgical education.
Key challenges included:
A fast, reliable, and fully hosted virtual learning solution was urgently required.
HEE West Midlands partnered with Hubken to implement a scalable Moodle LMS integrated with BigBlueButton to deliver a fully virtual training environment.
The platform has become a core part of postgraduate surgical training delivery across the region, enabling a shift from emergency virtual delivery to a sustained, scalable model.
Scaled regional training delivery: The system grew from a small pilot of 100 users to 11,000+ active users, establishing a fully regional digital training infrastructure for surgical education.
Built for continued growth: The platform now supports up to 15,000+ users, ensuring it can accommodate increasing clinical training demand across the NHS.
High-quality learner experience: 91% of learners rated the delivery and administration of training as excellent or very good, reflecting strong engagement and usability.
Reduced administrative burden: Automation of routine processes significantly reduced manual workload for medical education teams, improving operational efficiency.
Wider NHS adoption: The platform has seen growing uptake across multiple clinical training programmes, becoming a core part of regional postgraduate medical education.
“We needed a platform and a partner that was able to get us up and running as quickly as possible. Hubken was great in helping our teams respond to the sudden changes brought about by COVID.”
Usman Ahmed
Head of Virtual Learning, HEE West Midlands